Martin Currie

Scottish Securities Trust

The Task

Martin Currie asked us to create two campaigns for Securities Trust of Scotland. One lifestyle campaign and one specialist financial campaign.

The Solution

The lifestyle campaign was running in publications like The Field and Country Life, so we styled the advertising to match the target audience. The other campaign was running in B to C financial publications so it was styled accordingly

The Result

The lifestyle campaign and the specialist financial campaign had great stand out and achieved higher than average CTRs.

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