Crux Asset Management

The Task

Having created CRUX’s brand identity and launched them into the market with a corporate advertising campaign, they asked us to develop a B to C campaign sharing the strong performance of their European Special Situation Fund.

The Solution

We developed a campaign using close up shots of classic performance cars, creating the analogy between these beautifully constructed high performance machines and their funds.

The Results

The campaign has taken the fund from an average position of 43/108 funds in their sector, in terms of net sales, to 2/107 – and quickly too.

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