Premier Asset Management

Digital & Print

The Task

The Solution

The Results

Premier Asset Management asked us to build their brand awareness, pretty much from scratch. At the same time they wanted to promote their multi-asset range of funds and increase the inflows of investment coming into these funds.

We developed animated characters to give the brand personality and used their brand colours to increase recognition and stand out. We also included performance figures and tables in the ads to show the strength of the featured funds.

In a recent survey of 30 asset management companies carried out by Bdifferent, Premier was one of the top two companies whose brand awareness had grown the fastest. Also funds under management have increased significantly in the funds featured in the advertising.

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