CRUX Asset Management
Digital & Print
Having created CRUX’s brand identity and launched them into the market with a corporate advertising campaign, they asked us to develop a B to C campaign sharing the strong performance of their funds.
We developed a campaign using close up shots of classic performance cars, creating the analogy between these beautifully constructed high performance machines and their funds.
The campaign has taken the fund from an average position of 43/108 funds in their sector, in terms of net sales, to 2/107 - and quickly too.