CRUX Asset Management
Digital & Print
Having created CRUX’s brand identity and launched them into the market with a corporate advertising campaign, they asked us to develop a B to C campaign sharing the strong performance of their funds.
We developed a campaign using close up shots of classic performance cars, creating the analogy between these beautifully constructed high performance machines and their funds.
The campaign has only just started running in the consumer press and online, but we are confident it will achieve the encouraging click through rates of their corporate campaign.
Click image below to view campaign