The Task

White Marble Marketing asked us to create online and print advertising that raised awareness of Capital Group’s European Growth and Income Fund (LUX) to help generate inflows.

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Capital Group

Digital & Print

The Solution

Following Capital Group’s strict guidelines we were able to animate in 3D their ‘square’ and deliver messages about the funds key strengths. We created ads in Spanish, Italian and English.

The Results

The online campaign achieved nearly double the click through rates of the industry average and awareness of the Capital Group was raised significantly from a standing start.

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