The Task

We were initially asked to look at developing an online campaign for Barings that overcame their rather staid image and communicated messages quickly.

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Digital & Print

The Solution

We used bright colours and dynamic animation to grab attention and created expandable online ads to give instant access to more information about the funds.

The Results

The online campaign delivered three times the average click through rates and following this success we were asked to create a new look for their print advertising.

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