AXA Investment Managers
Digital & Print
AXA asked us to create a distinctive look and feel that communicated quality, expertise and longevity. They wanted visual stand out and it had to work within the corporate guidelines created in Paris.
We developed a ‘letterpress style’ that conveyed the feeling of established craftsmanship, and at the same time was distinctive. It had the legs to work across all marketing materials in both print & digital.
The campaign was striking and memorable; the sales team got good feedback and the CTR the online campaign achieved suggests it is created quite an impact, not to mention inflows into the funds