AXA Investment Managers
Digital & Print
AXA asked us to create a distinctive look and feel that communicated quality, expertise and longevity. They wanted visual stand out and it had to work within the corporate guidelines created in Paris.
We developed a ‘letterpress style’ that conveyed the feeling of established craftsmanship, and at the same time was distinctive. It had the legs to work across all marketing materials in both print & digital.
The campaign was striking and memorable; the sales team got good feedback and the CTR the online campaign achieved suggests it is created quite an impact, not to mention inflows into the funds
Click image below to view campaign